50,000 U.S. Restaurants Launch With Crypto via Coinbase!! + Devour $DPAY CEO Interview
The restaurant industry is ripe for adoption of Web3 technologies like cryptocurrencies, NFTs, and the Metaverse. With over 1 million locations in the U.S. alone and a trillion dollar market size, the opportunities for disruption are massive.
Leading this charge is Devour, a Web3 restaurant platform that has already integrated over 50,000 restaurants nationwide. Their recent partnership with Coinbase Commerce allows customers to pay with a variety of cryptocurrencies. But Devour goes far beyond payments, gamifying the dining experience with loyalty points, loot boxes, merch, and experiences.
Building the "Foodverse", Devour aims to merge the physical and digital worlds of dining. Customers could point their phone at packaging to launch an AR video game experience. Or complete quests and scavenger hunts within the metaverse to earn real-world food rewards. Major brands like Wow Wow have already experimented with Roblox integrations.
The key, according to Devour CEO Shelly Rupel, is reducing friction. "I've become obsessed with the opportunities for us with AR/VR - whether that be gamification to merge the physical world with the platform." Seamless digital/physical integration is critical for mass adoption.
While Devour has a head start, Rupel expects competition to accelerate rapidly. "There's no doubt that gap will close. We have to keep pushing." As more consumers crave immersive, gamified brand experiences, the Foodverse could be the spark that lights the fuse for Web3 in the multi-trillion dollar restaurant industry.
With partnerships across gaming, streaming, loyalty programs and more, Devour is positioning itself as the catalyst for restaurants to embrace Web3 technologies. As Rupel states, "The restaurant industry can be a leader in this."
Guest: Shelly Rupel - CEO/Co-Founder Devour
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