Ethereum Custody Launching! + MAJOR Updates!
Promethium, which aims to be a fully SEC-registered crypto platform, surprised many by choosing ether as its first tradable asset. This is noteworthy given Prometheum’s past criticism of ether's regulatory status. The move signals growing mainstream acceptance of Ethereum and its standing within regulatory frameworks.
Ethereum Name Service (ENS) just partnered with GoDaddy so users can now link their traditional domains to ENS names and addresses. This makes it easy for businesses to bridge web2 and web3 by using ENS with their existing web presence. With ENS supporting 200+ blockchains, it provides a simplified way for mainstream adoption of crypto wallets and assets.
Vitalik Buterin outlined two Ethereum improvement proposals that could significantly increase adoption in 2024. One expands layer-2 scaling via "blob space," making it easier and cheaper to build L2s. The other optimizes gas costs for common transactions. Combined, these upgrades aim to dramatically improve scalability and reduce the network's high fees.
Off-ramp solutions like Offramp.eth are emerging to let users easily move crypto from wallets directly to their bank accounts. This avoids the need to go through exchanges and simplifies off-boarding digital assets. Similarly, Robinhood now enables direct wallet transfers. Better off-ramps provide a better mainstream user experience.
Ethereum adoption keeps accelerating. Unique Ethereum addresses and active DeFi protocols continue seeing explosive growth, driven by young projects like Forst and Lens Protocol. Social apps are expanding on-chain activity. While periodic hype cycles and speculation are inevitable, the clear long-term trend is rising utility and adoption. Ethereum is cementing itself as the leading smart contract blockchain.
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